Content Marketing Manager
Edge
2023 — Present
First content-dedicated hire at the company, tasked with setting the foundation for content marketing strategy company-wide. My responsibilities include:
Researching and producing high-quality and informative content across a wide range of topics, including blog posts, ads, scripts, articles, thought leadership pieces, and white papers.
Optimizing content for search engines by conducting keyword research and ensuring proper formatting and structure to drive SEO-based website traffic.
Collaborating with subject matter experts, stakeholders, and editorial teams to develop content strategies, brainstorm ideas, and ensure content aligns with brand guidelines.
Creating high-quality, scalable content campaigns and processes to drive growth
Expanding the content team by hiring video creators and writers
Copywriter & Creative Consultant
Winston Francois
2023 — Present
My responsibilities include:
Collaborating with subject matter experts, stakeholders, and editorial teams to develop copywriting strategies, brainstorm ideas, and ensure content/campaigns align with brand guidelines.
High-level projects, including website copy refreshes, brand tone guidebooks, emails, paid social ads, webinar/event materials, and thought leadership articles.
Content Marketing Specialist
Lexion
2023
Early hire on a marketing team within the SaaS legal AI space, contributing to overall marketing content strategy.
My responsibilities include:
Full social media management. By 2nd month in the role, my social media strategy contributed to 20% organic follower growth and having the business’ highest social impression month to date (53% MoM).
Hosting our in-house webinar and virtual product demo program, with 1026 average registrants and $26 average CPL
Writing over 50% of content production, (including blogs, e-books, email newsletters, executive ghostwriting, paid ads, bios and award consideration material, and various other content types.) Developed strategy and voice for weekly cold lead newsletter, which garnered an average Open Rate and Click-Through Rate of 37.8% and 7.4% respectively.
Spearheading video/webinar content redistribution efforts amongst various channels.
Tracking data analytics, A/B testing, and using competitor analysis in order to contribute to organizational OKR’s.
Client Messaging Strategist & Diversity ERG Leader
Postscript
2021 —2023
Copywriter for ‘Postscript Plus’, an in-house creative agency specializing in white glove service for SMS marketing messaging. Responsible for managing a book of 15-20 clients at a time, (ranging from small to enterprise in size.)
My responsibilities include:
Ceation of overall brand strategy. Average monthly spend for an account was $1-15k,and regularly recieved over 200% returns.
Long term content planning, writing, and execution (bi-weekly campaigns, creative automations, customized auto-replies, etc.)
Tracking various KPI’s in order to maintain healthy accounts (ROI, customer engagement, earnings per message, unsubscribe rates, etc.)
Account marketing budget management.
Stakeholder management.
The ERG leadership role at this same company entails being the leader of an Employee Resource Group specifically for people of color, called “Shades.” The role includes working directly with the senior leadership counsel, company event planning, DEI-forward program implementation, organizing networking & mentorship opportunities, advocating for employees’ wellness & rights, arranging sponsorship, and overall creating a safe and inviting space for people of color to feel seen, heard, and safe.
Staff Blogger
Moviechat.org
2017 — 2018
My responsibilities include:
Creating long-form SEO friendly content on relevant and trending entertainment topics. Examples include: movie reviews, TV episode recaps/analyses, “top 10” lists, viral content, etc.
Scriptwriter
The Wacky
2017 — 2018
My responsibilities include:
Writing daily/weekly scripts for voice over artists for online viral videos (Youtube)
Scriptwriter
Mysterious 7
2022
My responsibilities include:
Researching and producing high-quality, informative, voiceover-ready scripts on viral true crime cases.